Social tv, it’s time you get it.
Back from CTAM NYC with good insights and a better sense of the US tv industry. In the next few days I will try to post some of the notes, if I really have time and don’t get bored.
The first one I’d like to share comes from Blue Fins Labs, a research firm from New York that analize social tv.
I still hear people asking about social media and if they really are useful for the brand and the short - very short - term ratings of a tv channel: do we have metrics? How many people were redirected to my show from your status update? I don’t know but that is not the point to me. Not yet. Especially if your fan base has to grow - grow a lot - yet.
The study BlueFin conducts is very interesting, are people - real people, not the guinea pigs in focus groups - talking about the show? How many? In a good or bad way? That should be gold for a programmer and diamonds for a marketer.
The topic is really interesting and I could talk about it for days, but again, it’s time to go, you can jump to your conclusions. Meanwhile, check their social chart to see if you are talking about the hottest shows.
