Channel 4 has launched the London Paralympics with this wonderful promo.
They have got me. I watched the trailer and I was immediately curious: a guy who wakes up every day with a new face and body. Then I found out that it a marketing campaign, Toshiba and Intel are using this social media based movie to launch their product - I have no idea about the name of it unfortunately.
The movie happens once a week on Facebook and everyone, me and you as well, can participate. I really like also this second phase. It is a very complicated project, I hope they can keep up with the quality of these first baby steps. I’ll check from time to time and post updates if anything good happens. For sure it’s worth seeing how brands are exploring new engagement tools for their marketing campaigns. I might not remember the name of the new product but I remember Toshiba for sure - and I hate PCs.
UK based company comes up with an answer to my old time question: what to do with wall projections. Here we go, the smallest police chase ever, the best idea of the month so far - I know we have just started, but you never know, it can stay unbeaten!